What are Google Ads?

Google Ads is Google’s advertising platform where you pay to get your clickable advert featured on the first page of a Google Search.

The Ads can be set up in various ways so as to better support your goals – whether it’s driving people to your website, getting more calls or increasing sales. You’re also able to choose where (geographically) your ads will be displayed, and set a daily budget for your campaign – after which your ads stop displaying until the next day. It goes without saying that the higher the budget, the more effective the campaign will tend to be.

The actual position of your Google Ads ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual Cost Per Click (CPC) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. For more in-depth info on this, feel free to check out Google Ads’ FAQ section.

What’s in it for you?

Pay Per Click only
Unlike traditional advertising, you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

• Attract More Customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.

• Increase Website Traffic
You will experience a drastic increase in website traffic.

• Measurable Return On Investment
Unlike tradition advertising methods, Google Ads and Pay-Per-Click advertising is completely measurable.

• Month-to-Month basis
No suffocating long-term contracts required (unless you’d want to qualify for discount), and if you sign up with Seventh Season, you’ll receive a monthly report showing analytical data that indicates how well your campaign is performing.

• Your Success is our Success
We treat your Digital Marketing campaign as if it was our own, which guarantees you the best effort from our side at all times.

Take a look at our amazing package deal where you qualify for a free new website when signing up for a 24-month Google Ads contract with Seventh Season. Alternatively, get in touch with us for a custom Google Ads-only service deal with us.

Elements of this post were sourced from this great article at Wordstream.